Custom Digital Marketing, Social & Interactive Media Consulting
Sprint All-Star Race

All-Star iMedia Integration

I wanted to highlight some excellent iMedia integration from SPEED and and their coverage of the 2011 Sprint All-Star Race. SPEED has their on-air personalities tweeting and interacting with fans, a Facebook contest, and photo updates. has the Miss Sprint Cup trio interacting with fans on RaceBuddy. Nice incorporation of Facebook and Twitter chat, integration with streaming video - great use of the technology to enhance the race coverage.

The SPEED Social Tracker

RaceBuddy on