All-Star iMedia Integration
May 21, 2011 08:32 PM
I wanted to highlight some excellent iMedia integration from
SPEED and
NASCAR.com and their coverage of the
2011 Sprint All-Star Race. SPEED has their on-air personalities tweeting and interacting with fans,
a Facebook contest, and photo updates. NASCAR.com has the
Miss Sprint Cup trio interacting with fans on RaceBuddy. Nice incorporation of Facebook and Twitter chat, integration with streaming video - great use of the technology to enhance the race coverage.
The SPEED Social Tracker
RaceBuddy on NASCAR.com
Tags: video, Twitter, Facebook, iMedia, interactive media, interactive social media, SPEED, NASCAR, Sprint All-Star Race , Sprint Showdown