*embedded clips are from cable, viewer discretion is advised*

From The Daily Show with Jon Stewart on Comedy Central, discussing Google’s new glasses technology and Facebook buying Instagram --



While it may be a humorous point of view, it does address an issue that we in the new and interactive media world must not ever lose sight of -- a generation gap when it comes to new technologies. It is paramount to keep this in mind when developing new services, technologies, platforms, etc. Some of the gap is societal, some of it behavioral, some of it institutional, some of it stereotypical, but it is there. You may have the next Instagram app or idea, but if it isn’t accessible, user-friendly and easy for at least the majority to understand, it’s worthless.

Tags: The Daily Show, Twitter, Google, google glasses, Facebook, instagram, generation gap, New technology

*embedded clips are from cable, viewer discretion is advised*

You can always learn a thing or two, even in the most unexpected places. This time it comes from Comedy Central’s The Daily Show with Jon Stewart. In the clip below, he discusses President Barack Obama’s use of social media and e-mail marketing --



The take-away from this? Communicate truly.

Sure, when you are dealing with blogs, tweets, status updates or e-mails, you want the message to fit general expectations for the platform (140 characters or less, etc.); however, if you try to ‘fit in’ and twist your message into something that doesn’t coincide with who you are, it will present as ‘fake’ or ‘spin’ or ‘PR speak’ and you will lose credibility in the new media space. Understand the platform and the space in which you are operating, but don’t stray from who you are or try to pretend to be something you are not.

Tags: social media, e-mail, e-mail marketing, President Barack Obama, campaign fundraising, The Daily Show