Custom Digital Marketing, Social & Interactive Media Consulting
social media marketing

The Hunger Games - Social Media Odds Ever in Their Favor

Chances are, especially if you are or have a child from ... let’s see ... 8-18, you’ve heard of The Hunger Games, the popular young adult trilogy by Suzanne Collins as well as the first movie based on the books released on March 23, 2012.

As with just about anything marketed today, especially something where the initial audience is Generation Digital -- those young teens who live and breathe on social media and online communities, who have known only a world of sharing on Twitter, Facebook and tumblr -- there must be appropriate planning and consideration given to a social media marketing campaign. The Hunger Games formulated a comprehensive social media playbook and successfully implemented that plan to maximize the technologies available, utilize the built-in fan base from the books and fully leverage the power of interactive media effectively.

A collection of commentary about the successful use of social media by The Hunger Games movie:

The Hunger Games’ Social Media Campaign: A Case Study in Content Marketing

4 Social Media Secrets From The Hunger Games

How The Hunger Games Scored Big Through Social Media

Hunger Games' Social Media Lesson? The Need for Real-Time (Data) and Longer Lead Time

The Hunger Games: Using Social Media Marketing to Bring Fiction to Life

Not how–but why–”The Hunger Games” rocked the social media world

'The Hunger Games' plays social media

Lionsgate and the team behind the marketing of The Hunger Games did their prep work, they had a plan in place and executed that plan to record-setting perfection.