Apr 06, 2012 10:49 PM
Chances are, especially if you are or have a child from ... let’s see ... 8-18, you’ve heard of
The Hunger Games, the popular young adult trilogy by Suzanne Collins as well as the first movie based on the books released on March 23, 2012.
As with just about anything marketed today, especially something where the initial audience is Generation Digital -- those young teens who live and breathe on social media and online communities, who have known only a world of sharing on Twitter, Facebook and tumblr -- there must be appropriate planning and consideration given to a social media marketing campaign.
The Hunger Games formulated a comprehensive social media playbook and successfully implemented that plan to maximize the technologies available, utilize the built-in fan base from the books and fully leverage the power of interactive media effectively.
A collection of commentary about the successful use of social media by
The Hunger Games movie:
The Hunger Games’ Social Media Campaign: A Case Study in Content Marketing4 Social Media Secrets From The Hunger GamesHow The Hunger Games Scored Big Through Social MediaHunger Games' Social Media Lesson? The Need for Real-Time (Data) and Longer Lead TimeThe Hunger Games: Using Social Media Marketing to Bring Fiction to Life
Not how–but why–”The Hunger Games” rocked the social media world
'The Hunger Games' plays social media
Lionsgate and the team behind the marketing of
The Hunger Games did their prep work, they had a plan in place and executed that plan to record-setting perfection.
Tags: The Hunger Games, social media, Twitter, Facebook, social media marketing, interactive media