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Opening Up The Playbook - iMedia Isn't Just for Sports

If you have been following The iMedia Playbook from the very beginning, you know it started out as a master’s capstone project, outlining how sports franchises can effectively utilize interactive media.

I as explored the realm of interactive media more, it became obvious to me that every business, organization and brand has a use for this stuff. Being an avid sports fan, I focused on sports for my project, but this is a viable idea and an urgent need for anyone trying to market themselves in this day and age.

So, as the title suggests, I am opening up the playbook, expanding my focus to ... well ... everything and everyone. Any organization -- from the mom-and-pop corner store to the multinational corporation, from the non-profit charity to the sports franchise -- can utilize interactive media to grow their fan base and their business.

So, while the site may still be decked out in sports decor, and our title may still be playbook, our reach and our focus goes far beyond the playing field. Think of it like SportClips -- while the name and the decor may be sports-centric, we do way more than that and we cater to anyone and everyone.

Every organization can benefit from an interactive media playbook. Contact us today and let one of our coaches draw up a custom playbook for you.

Welcome to newly expanded and more comprehensive The iMedia Playbook.
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